our services: search & content strategy
InfoClear consultants employ a proven methodology to help you hone your strategic vision, and then mold it into a tactical roadmap and specific product plan.
A typical engagement can include:
Search
- Defining success measures for search
- Sharing Best Practices for search engine selection and implementation
- Measuring relevance: defining "good" search results
- Developing a search engine architecture
- Understanding user queries
- Understanding content creation requirements
- Creating integrated search prototype, including relevance testing tools
Content Strategy
- Defining the required metadata for content tagging
- Sharing Best Practices for developing a metadata strategy
- Providing detailed content analysis, working with content authors and users
- Understanding how metadata will be applied to content
- Recommending techniques for entity extraction and auto-categorization
Taxonomy
- Developing and enhancing existing taxonomy structures for search, content tagging, categorization, and Web site navigation
- Sharing Best Practices for taxonomy development, integration, and ongoing maintenance
- Assisting with taxonomy tool evaluation and selection
- Developing a pilot taxonomy
- Creating a pilot integration application, with an existing search engine, portal, or content management system